Notes For Creators

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A Whole New Mind: Why Right-Brainers Will Rule The Future

Here are some highlights to consider from a speech Daniel Pink gave summarizing his book A Whole New Mind: Why Right-Brainers Will Rule The Future:


The top two qualities for today’s world: 

1. Intrinsic motivation 

2. Perseverence

Same as it ever was, I say!

I am convinced meaning is moving to the center of every successful business, certainly every career. 


Today’s top corporations have linked purpose and profits.

About play:

You show me somebody who’s intrinsically motivated and persistent, they’re going to be fine.

And routine: 

Routine work is going to disappear from this country.

The future of work (which is now-ish): 

Look at what you are doing and ask yourself: 

1. Can someone overseas do it cheaper? 

2. Can a computer do it faster? 

3. Is what you’re selling in demand in an age of abundance? Is it significant?

Facts are free. What matters most in this new economic context is putting facts in context and delivering them with emotional impact. That’s what a story does.

The economy now is about novelty and nuance. It’s about creativity and service.

In an abundant society people look for and buy significance.



Is what you’re doing significant?

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