Notes For Creators

creative soul surfing

Innovators, fast experiments and me

“Innovators are really good at conducting fast and frugal experiments.”

Jeff Dyer

Why not me too? And you?

Why not us in our daily lives? 

In our business we’re conducting quick and cheap experiments on several fronts. 

We’re open more nights pre-season. We’re testing out new artists. We’re trying new series by core gallery artists. 

We’re moving into a new business model, where we hire all-rounders. People who can sell and install artwork. People who can interface with clients and work on displays.

We’re changing up the gallery, adding a chic second standing desk in the gallery space, removing a cumbersomely large credenza.

So I’m engaged in fast and frugal experiments in our business life. 

What about my personal life? What about yours?

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